. Complete Guide to Selling Your Home - Expert Tips & Strategies with Jessica Heredia
top of page
Beach Town

Guide to Selling Your Home

When it comes to preparing your home for sale, whether you're opting for a traditional on-market approach or considering the discretion of an off-market sale, there's a plethora of behind-the-scenes tasks that demand attention to ensure your property shines in its best light.

Image by Sixteen Miles Out

01

Find an Agent

It's essential to partner with a real estate agent who understands your motivations for selling and goes the extra mile to take you to the finish line. Together, we will establish a timeline, develop a strategic marketing plan, and assess how your home stacks up against others in the market.

02

Market Value

We'll assess your property's market value by taking variables such as features, size, location, market dem and, and recent com parable sales into consideration. Then, we'll create a comparative market analysis (CMA) or 'comp', which will help determine a competitive listing price designed to attract qualified buyers and generate maximum interest in your property. 

Image by Diego PH
Image by Zac Gudakov

03

Market Ready

We'll strategize with our network of skilled and vet ted vendors to polish up your property. Together, we'll work to implement key improvements, ensure alluring curb appeal, professionally stage your space, and take eye-catching photos and videos of your property. Once complete, buyers will have multiple reasons to give your property more than just a passing glance. 

04

List your property

A listing agreement gives us permission to advertise your property and handle your sale. It also covers the basic term s of our mutual commitment, including the length of time your property will be listed. Once an agreement is signed, we'll discuss our selling strategy and will explain what you can expect as we move deeper into the process. We believe in transparency, and we want you to feel confident about our plans to sell your property. 

Beige Sofa
Image by Sieuwert Otterloo

05

Market your property

A unique property needs a customized marketing plan to set it apart from others on the market . We'll leverage industry-leading tech and robust online marketing strategies in combination with tried-and-true techniques like high-quality statements, energetic open houses, and alert ing local buyer's agents to give your property optimum exposure. We'll also utilize our trusted network of photographers and professional stagers to make your property come to life. 

06

Negotiation and Escrow

At this crucial stage, we'll leverage every negotiation tool in our arsenal to arrive at a price that both you and the buyer can agree on. We'll also use our expertise to coach you through terms, contingencies, and buyer financing. Once a fair price that meet s your selling goals is offered and accepted, we head into escrow. At this point, the buyer must complete all necessary inspections, get their financing approved, and sign all legally mandated disclosure documents. 

Image by Amy Hirschi
Key in the Lock

07

Closing Time

We'll be right by your side during these final steps, engaging with the buyer's agent and lending institutions to ensure all requirements are met. Once we're certain all our ducks are in a row, you'll sign on the dotted line to finalize your property sale! 

08

Stay in Touch

Even after the real estate transaction is completed, I genuinely value our connection and hope to maintain our relationship. Whether you have questions about homeownership, need recommendations for local services, or simply want to catch up, I'm here for you. Let's stay in touch and continue to support each other beyond the sale of your property. Feel free to reach out anytime—I'm just a call or message away.

Image by Kara Eads
Home Interior

Things to consider when selling your home

Vendor Management

Open Houses + Broker Tours

Professional Staging

Print versus Digital Marketing

High Qualify Photography + Videography

So Much More!

bottom of page